Stackla experts have given an insight into how smart automotive brands are now embracing user generated content as consumers are more likely to turn to social networks for car buying advice than a traditional salesperson.
Stackla is the leading tech platform for brands to leverage user generated content throughout their brand and marketing strategy.
Stackla’s platform uses machine learning to intelligently aggregate and curate content, and have clients including more than 450 of the world’s best known brands such as Canon, McDonald’s, Fox Sports, Qantas, Disney and Topshop.
In an online article and webinar, Stackla detailed how marketers can respond to this shift in consumer behaviour. Customers are increasingly looking to online reviews and social media posts for brand validation, rather than salespeople and brand-generated content.
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