March 28, 2024

SiteMinder: ASURE Accommodation Group teams up with SiteMinder to increase the revenue, profitability of its member base


Sydney, Australia – New Zealand’s ASURE Accommodation Group has teamed up with SiteMinder, the name behind the only software platform that unlocks the full revenue potential of accommodation providers, as the premium motel chain looks to boost the revenue-generating capabilities of its property network. 

Properties across the ASURE motel network in New Zealand are now in the process of adopting SiteMinder’s revenue platform as part of ASURE’s digital transformation journey. SiteMinder’s booking engine will form a key component of ASURE’s direct booking strategy to improve e-commerce conversions, while SiteMinder’s distribution solution and end-to-end GDS service will allow ASURE to recognise the potential of a broadening travel community, including business travellers, as volumes grow.

“Our partnership with SiteMinder could not come at a more favourable time, as arrivals accelerate and we give ASURE’s tech stack a refresh,” says Hazel Rigler, Chief Executive Officer at Motive Group, ASURE’s parent company. “Supporting a range of premium motels as diverse as the travellers checking into them, it pays to adopt a platform that deeply understands how simplifying booking processes and maximising distribution translates to more revenue. We’ve already seen a sharp increase in both group website bookings and website conversions, which have risen to well above the industry standard.”

Adds Rigler: “Importantly, our partnership with SiteMinder enables our properties to be fully future-proofed. The team is constantly improving and adapting its offering, and we feel supported by a platform that not only fulfills our distribution needs, but provides real-time insights for improved decision-making and local support to the properties.”

Bradley Haines, Market Vice President – Asia Pacific at SiteMinder, says, “As travel continues to return to New Zealand, we’re seeing the impressive revenue gains being made by businesses that are empowered to be responsive to emerging traveller groups and efficient in their operations. As such, working with forward-thinking brands like ASURE is always an exciting venture. We’re eager to support their growth and transformation as they make business seamless for not only their moteliers, but also the travellers booking stays.”

Founded in 2007, ASURE Accommodation Group comprises a nationwide network of independently-owned and operated properties, ranging from premium-rated motels to motor inns. Their property portfolio is evenly split across the North and South Islands of New Zealand.