by Denham Sadler via www.startupsmart.com.au.
More Australian investors should be backing startups like social media aggregator Stackla, rampersand co-founder Paul Naphtali says.
It comes as the startup has just closed a $3 million funding round, with initial-backer rampersand contributing again.
Stackla CEO Damien Mahoney says the funds will be used to further push the overseas expansion. The startup now has offices in San Francisco, London, New York and Sydney on the back of an earlier $2 million investment round.
“It’s really about continuing that push overseas, and exploring opportunities in south-east Asia,” Mahoney says.
“It will allow the company to deliver upon an aggressive product roadmap that places Stackla at the leading edge of digital marketing technology.”
Stackla is a social marketing platform that aggregates user-generated content from social networking sites and integrates this at touch points within the marketing stack. It has an open API approach, enabling clients to curate the presentation of their content.
The main challenge through the investment round was differentiating the startup in this competitive market in the US, Mahoney says. “With the sheer size of the US market and the amount of competition over here it’s more difficult to cut through,” he says.
“We focused on the fact that we felt our category was still in its infancy and has a long path towards maturity. From a tech perspective our approach is completely unique among our competitors. “We have an API and platform-first approach and that clearly differentiates us.”
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