Standard Media Index (SMI), the most trusted data company in media pricing, is becoming even more accurate thanks to a new agreement with Nielsen. SMI sources its data from the invoicing systems from media agency holding groups to see the real dollars spent on each ad buy across all media types. SMI works with 5 of the 7 major media holding groups and many leading independents – making up 70% of the national TV market and 60% of premium digital.
SMI’s flagship national television product, AccuTVTM, models out the remaining 30% of spend using occurrence data. Beginning on October 23, 2018, SMI will leverage Nielsen Ad Intel’s occurrence level data as the underlying source of spots for this national TV product. This enhancement has many benefits. Firstly, the number of networks that SMI measures will increase by nearly two-thirds to more than 130 channels. Secondly, this new agreement will allow SMI to provide deeper insights around new and emerging ad types.
“SMI’s AccuTVTM has already been delivering 95%+ accuracy against the networks internal revenue numbers. This enhancement will only improve this accuracy and provide near full market coverage. Senior network executives are excited about the different data applications our enhanced insights will be able to fuel,” said James Fennessy, SMI CEO. “Our agency partners are also thrilled about our expanded coverage which will help them better size the market, optimize delivery, and help gauge sales gaps more accurately.”
“We’re thrilled to work with SMI and help power their client and agency initiatives,” said Kelly Abcarian, SVP, Product Leadership, Nielsen. “By fostering this relationship, SMI will now be one of the most comprehensive and complete sources of advertising intelligence available in the market and will be able to unlock the power of these insights across the broad media landscape in an accurate and unprecedented fashion as a way to drive client value.”
The updated SMI AccuTVTM product will be available on October 23, 2018. The entire AccuTVTMdataset, going back to 2014, will be updated to reflect the changes and to keep all data aligned for accurate YOY comparisons.
Standard Media Index is a leading advertising intelligence company helping media companies, investment managers and brands understand advertising spend trends, pricing and planning models, and competitive benchmark analysis. SMI sources data directly from agency invoicing systems for the most accurate and granular view into the media ecosystem. SMI’s data is fueled by comprehensive insertion level booking data so clients can tackle high-stakes decisions with confidence. Headquartered in New York, with offices in Sydney, Madrid and London, companies across the world turn to SMI to reveal hidden opportunities and help drive better results. For more information and resources visit www.standardmediaindex.com or join the conversation on Twitter and LinkedIn.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.