January 15, 2024
SiteMinder: The four faces of the Australian traveller – and how they’re changing
By Bradley Haines, Market Vice President – Asia Pacific, SiteMinder
‘Adaptability’ has been a choice word over the past four years and this perhaps couldn’t be truer than for the accommodation industry, which has had to grapple with a widespread skills shortage while understanding new concepts such as ‘revenge travel’, ‘border closures’ and ‘COVID-safe’, to name but a few.
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