July 30, 2025

Business News Australia: How fitness studio software Hapana became a behind-the-scenes tech trainer to booming brands

Via businessnewsaustralia.com

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Originally founded as a software solution for personal trainers, Hapana pivoted to bricks-and-mortar fitness studios in 2017 and took on a more global outlook, but its hard-earned victories in the US were unravelled by COVID-19 and the ensuing gym closures.

This could have been a death knell for the Sydney-based tech startup if not for the eagerness of burgeoning Australian fitness brands to embrace innovation.

Hapana answered their call, playing a major role behind the scenes to enable fitness businesses to provide live-streamed and on-demand video offerings to their members, while spotting some of the heavy lifting taking place as studios used pandemic downtime to refine their systems.

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