MOSH launches new marketing campaign
via MOSH and campaignbrief.com
It’s one thing to regrow your hair with Mosh, but having it steal your limelight is another thing entirely.
Having treated tens of thousands of men for hair loss in Australia, we know what successful regrowth can do for a man’s confidence.
Our latest Hair campaign is inspired by the real experience of its star, former AFL player and new Mosh ambassador, Mitch Brown. Mitch has been with Mosh for two years, first joining after noticing his hair was starting to thin up top and deciding to do something about it. It’s what makes this feel more like the next chapter in his own story than simply a standard partnership.
We worked with Mitch on the idea of dramatising his mullet into something that quite literally took on a life of its own. It extends Mosh’s off-kilter brand voice and allowed us to broach a conversation not just around hair loss, but its impact on identity. It’s a big step forward for our brand, which shows how trusted medical treatments can change the way you see and feel about yourself.
And yes, you can visit Mullet the puppet during designated office hours.
The campaign will roll out across a series of three TVCs this year, with the first launching today.
We’ve had so much fun bringing this world together, a big thank you to our in-house studio and extended team: