James Bishop: Things I found compelling about SiteMinder’s new Hotel Booking Trends report
By James Bishop Vice President, Ecosystem and Strategic Partnerships at SiteMinder
I’m biassed, but my tl;dr take is that SiteMinder’s new Hotel Booking Trends report is very cool.
For almost a decade, SiteMinder has started the year by releasing the booking channels generating the most revenue for the world’s accommodation providers. However, as the industry evolves, and there’s a step change in how technology supports businesses to grow, more hoteliers than ever know that they need their solutions to do so much more for them than simply attract guests.