Follow-on Investment : Stackla
Sydney, Australia – Bailador Technology Investments (ASX: BTI) is thrilled to announce a follow-on participation of $2.5m in Stackla’s Series A financing round. The total round has reached $6.1m, with Bailador investing $5.0m to date.
Paul Wilson, Partner at Bailador, commented on the investment, “Stackla has gone from strength to strength since our original investment, helping some of the world’s leading brands utilise customer media in effective commercial ways. We are pleased to be able to back such a high calibre team in this explosive growth space.”
Since Bailador first began discussions with Stackla in June 2015, the company has demonstrated impressive growth and strategic developments:
- Growth in Annual Recurring Revenue (“ARR”) of 98% p.a.
- 29% increase in average contract value
- Significant product launch, with ‘Stackla Plugins’ (enabling one-click integrations to easily incorporate user-generated-content (“UGC”) across a marketer’s tool set)
- Ranked #25 in the Deloitte Technology Fast500 Asia Pacific 2015
- Partnered with Simpleview, a leading global provider of sales and marketing solutions for designation marketing organisations (“DMOs”)
- New customer wins comprising globally recognised brands: Intel, Unilever, Jamie Oliver, Gordon Ramsay, Warner Bros. Pictures, Fitness First, Helloworld, Ford, Taronga Zoo, Stanford Graduate School of Business and Singapore Tourism Board, among others.
Stackla is a leading content marketing platform that targets enterprise customers, putting authenticity of UGC at the heart of brand communications. It enables marketers to harness the trusted content created by customers and fans and use it across every touch point (web, email, social, eComm, DOOH) to improve marketing effectiveness and brand authenticity.
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