SMI event to launch its first Product Category ad spend forecasts
Standard Media Index, the most trusted source of advertising expenditure data, is launching its first Product Category ad spend forecasts to help sales teams and marketers pinpoint growth opportunities as the market emerges from its downturn at a Sydney breakfast event.
The forecasts will be unveiled along with SMI’s first Trans Tasman Ad Spend Report, which has been created to mark SMI’s 10 year anniversary, and will be launched at the event by Communications Minister Paul Fletcher on September 26.
The Q4 Product Category ad spend forecasts have been created using SMI’s actual media payment data and show the likely size and media share movements of the categories for the months of October, November and December 2019.
The forecasts are for Categories that have traditionally spent more than 30% of their media budgets in the Q4 period and are among the largest (with spend usually above $10 million for the quarter). These include the Retail, Technology, Specialty Retail, Consumer Electronics, Clothing/Fashion Accessories, Home Furnishing/Appliances and In Home Entertainment categories.
SMI’s AU/NZ Managing Director Jane Ractliffe will present the Category forecasts along with the first analysis of Trans Tasman media and category trends from the SMI Trans Tasman Ad Investment Report.
The event, sponsored by Google, is a must for any media sales team, or any marketer operating on both sides of the Tasman.
Fittingly, the event will be MC’d by SMI’s chairman - and former All Black Captain - David Kirk.
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