Stackla has delighted Toyota with 1.2m Facebook likes, comments and shares on its latest digital campaign – smashing the brand’s own targets.
Stackla is the leading tech platform for brands to leverage user generated content throughout their brand and marketing strategy.
The tech company uses machine learning to intelligently aggregate and curate content, and has clients including more than 450 of the world’s best known brands such as Canon, McDonald’s, Fox Sports, Qantas, Disney and Topshop.
Toyota ran the six-week campaign Feeling the Street to celebrate the world’s best street performers.
Street musicians were encouraged to post on social media using the hashtag #feelingthestreet, and fans could then vote for their favourite artists.
Toyota aimed for a 300% increase in ad engagement on last year’s campaign – a target of 800,000 likes, comments and shares – without increasing overall ad spend.
Stackla well-exceeded expectations by achieving a 440% increase.
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