SaaS, Big Data
Big data aggregation and analysis platform with exclusive access to ad expenditure data.
About
SMI provides valuable advertising spend metrics and forecasting to agencies, brands and financial analysts globally. It has a blue-chip customer base with high retention rates and multi-year subscriptions.
Investment exit
In March 2022 Bailador announced it had sold its investment in SMI. Bailador received A$20m in net cash proceeds from the sale. SMI was acquired by GTCR and Dreamscape.
Click here for an overview of our investment in SMI.
Key locations
New York (HQ), US; Toronto, Canada; Sydney, Australia; London, UK; Madrid, Spain.
Bailador Investment Team managers
- David Kirk (former Director)
- Bevin Shields (former Director)
Founder
Jane Ractliffe, Co-Founder & Managing Director (Australia)
Founder
Sue Fennessy, Co-Founder
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