SaaS, Big Data

Big data aggregation and analysis platform with exclusive access to ad expenditure data.

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SMI provides valuable advertising spend metrics and forecasting to agencies, brands and financial analysts globally. It has a blue-chip customer base with high retention rates and multi-year subscriptions. 

Investment exit

In March 2022 Bailador announced it had sold its investment in SMI. Bailador received A$20m in net cash proceeds from the sale. SMI was acquired by GTCR and Dreamscape. 

Click here for an overview of our investment in SMI. 

Key locations

New York (HQ), US; Toronto, Canada; Sydney, Australia; London, UK; Madrid, Spain. 

Bailador Investment Team managers

  • David Kirk (former Director)
  • Bevin Shields (former Director) 


Jane Ractliffe, Co-Founder & Managing Director (Australia)

Jane Ractliffe, Co-Founder & Managing Director (Australia)


Sue Fennessy, Co-Founder

Sue Fennessy, Co-Founder

Venn Brown Investment Research Report November 2023

Venn Brown sat down with Paul Wilson, co-founder and Managing Partner of Bailador, to discuss Bailador’s investment strategy, what they look for in a business, the group’s capital management strategy, current market opportunities and portfolio performance.

Click here to view the Report

ASX Small and Mid-Cap Conference September 2023