Data, Media & Marketing, Ad Intelligence, Information Technology
Standard Media Index ("SMI") is a big data aggregation and analysis platform with exclusive access to advertising expenditure data.
SMI has established a unique, independent, source of advertising expenditure data. SMI is the exclusive aggregator of advertising booking data for all major media buying agencies in Australia. SMI harmonises, analyses and publishes the data, providing accurate and timely advertising spend information by media product (magazines, TV channels, websites, radio stations etc), media company and advertising category (retail, FMCG, banking and finance etc).
Office Locations
New York, United States (HQ); Sydney, Australia.
Founder
James Fennessy, CEO
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