Data, Media & Marketing, Ad Intelligence, Information Technology 

Standard Media Index ("SMI") is a big data aggregation and analysis platform with exclusive access to advertising expenditure data.

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SMI has established a unique, independent, source of advertising expenditure data. SMI is the exclusive aggregator of advertising booking data for all major media buying agencies in Australia. SMI harmonises, analyses and publishes the data, providing accurate and timely advertising spend information by media product (magazines, TV channels, websites, radio stations etc), media company and advertising category (retail, FMCG, banking and finance etc).

Office Locations

New York, United States (HQ); Sydney, Australia.


James Fennessy, CEO

James Fennessy, CEO

Bailador Shareholder Update & NTA Report Update

Bailador has released its December 2019 NTA Statement and Shareholder Update.

Our October Shareholder Update contains valuable information about the Bailador portfolio, including: 

  • Our 27% increase to the valuation of SiteMinder following their recent capital raising
  • SiteMinder’s “Best Channel Manager” award at the prestigious HotelTechAwards 2020
  • Rezdy’s inclusion in the Deloitte Technology Fast 500 (APAC) awards

There is also a link to the recent article published by The Australian which listed Bailador as one of their 50 investment ideas for 2020.

BTI Shareholder Update and NTA Report