SaaS, B2B

Social marketing platform that aggregates User Generated Content (UGC), curates its display and integrates at various touch points within the marketing stack.

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Co-founders Damien Mahoney and Peter Cassidy founded Stackla in Sydney in 2012. The two were running a digital consultancy for professional sports teams, Pillar Digital, and sought to develop a means of generating inexpensive, and relevant, content for their clients. As web audiences were being cannibalised by social networks, Damien and Peter set themselves the goal of deriving value from social engagement. 

Stackla began as a point solution, largely campaign-based, however quickly evolved with the market and exponential increase in the volume of social content generated online to become a widespread-use platform that is a critical component of a company's marketing platform. 

Investment exit

Stackla merged with Nosto in June 2021. The combined entity is larger, better capitalised and has a diverse set of product offerings and customers. 

Key locations

San Francisco (HQ) & New York, US; Sydney, Australia; London, UK. 

Bailador Investment Team managers

  • Paul Wilson (former Director)
  • Michael Hayes 


Damien Mahoney, Co-Founder

Damien Mahoney, Co-Founder


Peter Cassidy, Co-Founder

Peter Cassidy, Co-Founder

Venn Brown Investment Research Report November 2023

Venn Brown sat down with Paul Wilson, co-founder and Managing Partner of Bailador, to discuss Bailador’s investment strategy, what they look for in a business, the group’s capital management strategy, current market opportunities and portfolio performance.

Click here to view the Report

ASX Small and Mid-Cap Conference September 2023