SaaS, Enterprise, User-Generated-Content, Open API, Marketing Tech
Stackla is a social marketing platform that aggregates user-generated content (“UGC”), curates its display and integrates at various touch points within the marketing stack.
Stackla aggregates UGC from sites such as Facebook, Twitter, Instagram, YouTube, and Wordpress. It provides marketing teams with an exceptional UI to curate and design, through manual or automated moderation tools, how their UGC is displayed throughout their website, and how this content is integrated with other parts of the marketing tech stack (e.g. CMS, CRM, email, social media management). Stackla provides tools for UGC to be categorised (e.g. grouped by themes, products, regions, events) and intelligently tagged and filtered.
Stackla offers two means of obtaining rights for use from the content generator: rights response and rights management. Companies have the flexibility to attach their own T&Cs, privacy policies or any other document through this process, which can also be automated.
The most common uses of UGC today, powered by Stackla, are: Social Hubs, Social eCommerce, Live Events, Competitions, Social Advertising, Data Visualisations, though the use cases are rapidly expanding.
Co-founders Damien Mahoney and Peter Cassidy founded Stackla in Sydney in 2012. The two were running a digital consultancy for professional sports teams, Pillar Digital, and sought to develop a means of generating inexpensive, and relevant, content for their clients. As web audiences were being cannibalised by social networks, Damien and Peter set themselves the goal of deriving value from social engagement.
Stackla began as a point solution, largely campaign-based, however quickly evolved with the market and exponential increase in the volume of social content generated online to become a widespread-use platform that is a critical component of a company's marketing platform.
San Francisco (HQ), New York; Sydney, Australia; London, United Kingdom.
Bailador has released its January 2019 Shareholder Update.
This month's report features commentary from Bailador founders David Kirk and Paul Wilson on why we focus on investing in SaaS and marketplace businesses.
Highlights from our portfolio companies include:
There are also links to David Kirk's new blog.
BTI Shareholder Update and NTA Report
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