Online retail, B2C
Brosa is a tech-led, vertically integrated furniture brand and online retailer.
Brosa was founded in Melbourne in 2014 by a team of entrepreneurs with collective experience in technology, manufacturing, supply chain, marketing and product design. CEO Ivan Lim established the business from a personal desire to access high quality, unique furniture online at a reasonable price.
Brosa uses a suite of proprietary e-commerce technologies to create a unique customer buying experience, disrupting the notoriously slow-moving AUD$13 billion traditional furniture retail industry. Leading edge, in-house product design utilises a combination of consumer preference data derived from purchasing behaviour and human curation, to create tailored design-led products and matching recommendations which add value beyond the traditional online retail model.
Brosa operates appointment-only showrooms in Sydney and Melbourne, to provide customers with a direct feel for the quality of their designs and develop affiliation with the brand. However, as a digital-first retailer, Brosa acquires the majority of its customers via online channels and seeks to drive growth via organic and repeat customer acquisition. Brosa’s brand ethos is to provide an exceptional buying experience to design-conscious Australians looking to access affordable, high quality furniture.
Thursday 26 March 2020, Bailador announced it has paid its inaugural special fully franked dividend of 2.5c per share to shareholders.
Despite market conditions, the DRP was well supported with approximately 36.5% of existing shareholdings electing to take up their dividend in BTI shares. As a result, Bailador has secured an additional $2.8m in cash for new investments.
Click here to read the announcement
Monday 13 July 2020, Bailador has released its June 2020 NTA Statement and Shareholder Update.