Online retail, B2C
Brosa is a tech-led, vertically integrated furniture brand and online retailer.
Brosa was founded in Melbourne in 2014 by a team of entrepreneurs with collective experience in technology, manufacturing, supply chain, marketing and product design. CEO Ivan Lim established the business from a personal desire to access high quality, unique furniture online at a reasonable price.
Brosa uses a suite of proprietary e-commerce technologies to create a unique customer buying experience, disrupting the notoriously slow-moving AUD$13 billion traditional furniture retail industry. Leading edge, in-house product design utilises a combination of consumer preference data derived from purchasing behaviour and human curation, to create tailored design-led products and matching recommendations which add value beyond the traditional online retail model.
Brosa operates appointment-only showrooms in Sydney and Melbourne, to provide customers with a direct feel for the quality of their designs and develop affiliation with the brand. However, as a digital-first retailer, Brosa acquires the majority of its customers via online channels and seeks to drive growth via organic and repeat customer acquisition. Brosa’s brand ethos is to provide an exceptional buying experience to design-conscious Australians looking to access affordable, high quality furniture.
Bailador portfolio company, Straker Translations Limited (Straker), has lodged a prospectus with ASIC in relation to its initial public offering and listing on the ASX.
As stated in the Prospectus, registered shareholders of Bailador as at 7:00pm (Sydney time) on 1 October 2018 will be given an opportunity to participate in a Priority Offer on the terms stated in the Prospectus. A summary of the Priority Offer, including details on how shareholders can obtain a copy of the Prospectus, is set out in the ASX announcement.
STRAKER PROSPECTUS & BAILADOR OFFER
Bailador has released its August 2018 Shareholder Update. Highlights include
BTI Shareholder Update and NTA Report
Bailador is holding its Annual General Meeting on Tuesday 23 October at 11:00am at the offices of Hall Chadwick at Level 40, 2 Park Street Sydney.
Click Here for the Notice of Meeting and Proxy Form
Click below for the current BTI share price (ASX:BTI) and latest information on trading.
BTI on the ASX