Online retail, B2C
Brosa is a tech-led, vertically integrated furniture brand and online retailer.
Brosa was founded in Melbourne in 2014 by a team of entrepreneurs with collective experience in technology, manufacturing, supply chain, marketing and product design. CEO Ivan Lim established the business from a personal desire to access high quality, unique furniture online at a reasonable price.
Brosa uses a suite of proprietary e-commerce technologies to create a unique customer buying experience, disrupting the notoriously slow-moving AUD$13 billion traditional furniture retail industry. Leading edge, in-house product design utilises a combination of consumer preference data derived from purchasing behaviour and human curation, to create tailored design-led products and matching recommendations which add value beyond the traditional online retail model.
Brosa operates appointment-only showrooms in Sydney and Melbourne, to provide customers with a direct feel for the quality of their designs and develop affiliation with the brand. However, as a digital-first retailer, Brosa acquires the majority of its customers via online channels and seeks to drive growth via organic and repeat customer acquisition. Brosa’s brand ethos is to provide an exceptional buying experience to design-conscious Australians looking to access affordable, high quality furniture.
Bailador has released its May 2019 Shareholder Update.
Our May Shareholder Update takes a look at the emergence of B2B focused businesses in Australia which, despite being lesser known than B2C, are addressing huge global market opportunities and thereby becoming very big businesses in their own right.
There are also links to recent Bailador portfolio company coverage including Straker Translations Limited (ASX:STG) which delivered its maiden full year results to the ASX and exceeded its prospectus forecasts for FY19.
BTI Shareholder Update and NTA Report
Click below for the current BTI share price (ASX:BTI) and latest information on trading.
BTI on the ASX