Virgin Holidays praises the Stackla platform after winning marketing Campaign of the Year 2016
Stackla customer Virgin Holidays has been awarded “Campaign of the Year” by Marketing Week, a leading UK publication.
The company praised Stackla’s user generated content solution for increasing its online bookings by 260% – double the expected engagement – and lifting social sentiment by 37% on its award-winning campaign.
Virgin Holidays launched the #SeizeTheHoliday campaign to showcase user generated content from customers vacationing around the world on digital billboards in the UK.
Stackla is the leading tech platform for brands to leverage user generated content throughout their brand and marketing strategy.
Stackla’s platform uses machine learning to intelligently aggregate and curate content, and has clients including more than 450 of the world’s best known brands such as Canon, McDonald’s, Fox Sports, Qantas, Disney and Topshop.
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