Stackla Partners with Sitecore to Deliver UGC at Scale
Sausalito, CA – January 9, 2018 – Sitecore®, the global leader in experience management software, and Stackla, the leading user-generated content (UGC) platform for enterprise brands, today announced an expanded partnership that integrates Stackla into the Sitecore Experience Cloud platform so that Sitecore customers can deliver highly personalized brand experiences with fresh, real-time UGC.
Through this partnership, Sitecore will offer Stackla software with all Sitecore Experience Cloud products, namely the Sitecore® Experience Platform™, Sitecore® Experience Manager, and Sitecore Experience Commerce™. A new Stackla for Sitecore UGC Connector provides unmatched integration between Sitecore’s industry-leading experience cloud for digital marketing and Stackla’s acclaimed UGC platform. Overall, the integration between Sitecore and Stackla enables Sitecore customers to dynamically display user-generated content across their digital marketing campaigns—creating authentic, human experiences proven to drive deeper engagement, increased sales, and greater customer retention and loyalty.
“User-generated content builds authenticity and trust and is an increasingly powerful tool in every marketer’s repertoire. It helps solve the problem of personalizing content at scale,” said Mark Frost, Chief Executive Officer at Sitecore. “Together, Sitecore and Stackla realize the power of personalization with real customers telling a brand’s story through their own experiences in real time.”
A recent Stackla study revealed that 86 percent of consumers say authenticity is important when deciding which brands they support, and 60 percent of people find user-generated content to be the most authentic and influential form of content—making it a critical element for any modern marketing strategy.
“We’ve embraced user-generated content across our travel brands as it’s proven to be the most effective way to connect with customers and attract new ones,” said Dan Christian, Chief Digital Officer at The Travel Corporation, which has been a Sitecore Experience Platform user for three years.
“UGC and personalization are incredibly powerful tools on their own, but the combination of Sitecore and Stackla together will give our brands the ability to provide highly relevant and personalized experiences to every customer throughout the research and booking experience. This is a very exciting development for us.”
Dan Christian, Chief Digital Officer, The Travel Corporation
Stackla’s extensive technical expertise in UGC will now feed directly into all products in Sitecore’s Experience Cloud, providing digital marketers with an intelligent and automated approach to discovering, curating, and delivering the most engaging, personalized user-generated content for each targeted audience. Data insights and content performance patterns tracked by Stackla are captured directly in the Sitecore® Experience Database™ (xDB) database, providing marketers with an even greater holistic view of their customers.
“Customers expect personalized interactions whenever and wherever they engage with brands,” said Peter Cassidy, Chief Product Officer and Co-Founder of Stackla. “This partnership combines authentic content with comprehensive data and intelligent technology—meaning marketers can create better multi-channel experiences with less effort.”
Sitecore’s Experience Cloud supports content management, e-commerce, analytics, testing, optimization, and marketing automation and is used by thousands of companies for web content management and integrated digital marketing campaigns for IoT, virtual/augmented reality, and other customer-first digital experiences. Stackla aggregates user-generated content from 25+ social sources, using visual recognition and AI to allow marketers to automatically sort, categorize, and tag each piece with rich metadata while offering predictive content recommendations. Both Sitecore and Stackla leverage the power of machine learning to automate computationally difficult tasks, identify patterns, and deliver real-time insights to greatly improve performance outcomes for digital marketers.
For more information, visit sitecore.net/stackla.