Many brands today have learned that establishing partnerships with influencers can be a good way to reach a wider audience and drive engagement. However, this has become an increasingly difficult task as big influencers tend to get a lot of solicitations and have high compensation requirements. More and more, brands are looking to micro-influencers to get their brand message out in an authentic and effective way.
Little Bellies, an Australian-based organic food brand for babies, toddlers and young children, is a brand that’s successfully activated its highly engaged following of parents to cultivate community, generate lots of quality content and amplify its brand message.
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