September 01, 2025

SiteMinder: How hoteliers can capitalise on the potential of AI

Via itbrief.com.au

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By Mike Rogers, Chief Data Officer, SiteMinder

Hoteliers are telling us they are surrounded by tech-savvy guests, with many regularly turning to generative AI (GenAI) for recommendations on where to visit, stay, or eat. It can be exciting for travellers to discover hidden gems in cities they would have never otherwise found, or visit hole-in-the-wall cafes with unique menus. That heightened expectation of travel experiences is carried throughout their trips, which can add pressure on hoteliers to assess GenAI for how it can help to improve their business and customer experiences. 

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