The value of revenue growth to an industry rife with increasing competition has this week been recognized at the 2018 Top hotel Star Awards held in Hamburg, Germany. The esteemed program presented one of its highest honors – the Gold Award for the category of 'Hotel Sales Promotion' – to the global hotel industry's leading cloud platform, SiteMinder, for the material impact felt by hotel users of its holistic suite of guest acquisition solutions.
Responsible for generating 72.6 million hotel bookings and over $21.7 billion in hotel revenue in 2017, SiteMinder's solutions include the hotel industry's most widely-adopted channel manager, a hotel website creator and direct booking engine, real-time pricing intelligence, and a connection to the worldwide network of travel agents. The Gold Award marks the company's fourth consecutive Top hotel Star Award win, as voted by the editors and readers of Germany's most widely-circulated trade publication, Top hotel.
Speaking on the goal of the awards program, Top hotel editor Thomas Karsch says, "When hotel residents review a stay in a hotel, they first think of friendliness and readiness to provide service … facilities and equipment are frequently unnoticed or presumed."
The past year has seen SiteMinder's hotel customer base grow to more than 28,000 globally, supported by deals with a number of renowned hotel chains – including Imlauer Hotels, Barcelo Hotels & Resorts, Pestana Hotel Group and TFE Hotels – that have presence in Germany and the broader DACH region. Local independent hotels have also benefited from using SiteMinder's platform, such as Hotel & Gasthof zum Hirsch, a 128-year-old boutique property which enhanced its presence online to grow direct bookings by more than 18 percent and lower bounce rates on its hotel website.
SiteMinder's regional manager – DACH, Clemens Fisch, who accepted the award Sunday, says, "It is humbling for SiteMinder to be recognized in such an established, innovative hotel industry as Germany's. This win is testament to the immeasurable role of technology in driving the acquisition of guests for hotels, effectively and affordably, and we are delighted to provide this role for hoteliers in Germany and around the world."
The annual Top hotel Star Award program recognizes suppliers from 14 other categories, including hotel design, food & beverage, and service. Around 100 suppliers were nominated this year to attract more than 4,300 votes in total.
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 28,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.
For more information, visit www.siteminder.com.