Renowned Spanish hotel brand Globales adopts SiteMinder revenue technology across 54-property portfolio
Barcelona, Spain – Majorca-headquartered Globales has adopted SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, across its expanding 54-property portfolio. The partnership, which comes amid a summer that is expected to see international travellers to Spain grow by 8% from last year’s record season, will enhance the powerhouse hotel brand’s financial performance and streamline its operations.
“Partnering with SiteMinder marks a significant milestone for Globales, especially as we prepare for what our forecasts indicate will be a strong period of travel,” says Federico Crudo, Director of Commercial and Marketing at Globales. “We are seeing heightened demand from a range of both international and domestic locations, and are confident that SiteMinder’s revenue platform will allow us to optimise our pricing strategies and inventory management, with speed, to meet current and future demand.”
Adds Crudo: “In recent years, our guests have increasingly demanded personalised experiences, seamless digital interactions and greater transparency. They have higher expectations for easy access to information than ever before. To meet these evolving needs, the Globales team has focused on enhancing its digital presence and providing accurate, up-to-date information online, at all times. It is critical that we remain dynamic in the way we do business, and it’s been pleasing to have already seen higher occupancy and stronger bottom-line revenue results alongside SiteMinder, which we look forward to growing further across the summer and beyond.”
Alvaro Rubio, SiteMinder’s country manager for Spain, says, “SiteMinder’s data indicates that Spanish reservation volumes are currently outpacing 2023’s record-breaking year, making this an ideal time for Globales to adopt SiteMinder’s revenue solutions and maximise the volume of potential guests available. Empowering leading Spanish brands like Globales is always incredibly rewarding, and we’re excited to support their growth as they level up their approach to revenue management and become more efficient in the way they do business.”
Founded in 1967, Globales has 54 properties across the Balearic and Canary Islands, Costa del Sol, as well as in Belgium, Nicaragua and Argentina. It employs a team of 3,000 worldwide.