Nosto: Google adding real people’s visual content into searches is a wake-up call for digital marketers
Damien Mahoney, Nosto’s Chief Strategy Officer, wrote for NewDigitalAge about the importance of having a user-generated content (UGC) strategy.
Google’s new Perspectives feature means that its search results will now feature relevant user-generated content (UGC) from real people. So, if a user searches for Nike trainers or ski holidays, the results will potentially include images, videos and reviews from social media, alongside more traditional links.
Rolling out now, Perspectives highlights the importance of authentic UGC shared on social networks and discussion forums. Seen as a response to both the growth of TikTok in search and the expected explosion in AI-generated content, Perspectives puts the focus on real photos, videos and posts created by real people.