Cendyn and SiteMinder establish strategic partnership to grow revenue for hotels
Dallas, USA – Cendyn, a catalyst for digital transformation in the hospitality industry, and SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, are excited to announce a strategic partnership to mutually grow each other’s revenue management capabilities for the benefit of more than 70,000 hotels.
Through the partnership, Cendyn customers can now gain full access to SiteMinder’s revenue platform to complement the capabilities they receive through Cendyn’s central reservation system (CRS), which for the sixth consecutive year was voted the ‘Best Central Reservations System’ at the 2023 Hotel Tech Awards. SiteMinder’s revenue platform will provide Cendyn’s customers with the ability to manage their rate plans and inventory through SiteMinder. Additionally, they will be able to access SiteMinder’s complete ecosystem of distribution channels—the largest ecosystem for the hotel industry—to gain a more dynamic mix of revenue streams and increase their speed-to-market.
For SiteMinder’s hotel customers, the benefit will come through enhancements and optimised features in SiteMinder’s platform, informed by insights from Cendyn’s own hotel performance data.
Michael Bennett, President at Cendyn, says, “We are delighted to deepen our long-standing relationship with SiteMinder to provide our hotel customers the opportunity to tap into new streams of revenue, quickly and easily. It’s exciting to extend this strength in revenue generation to our customers around the globe as SiteMinder stands out as a strong technology partner for hotels.”
Adds Jonathan Bedford, Chief Sales Officer at SiteMinder, “Cendyn is a true market leader with great foresight in bringing together revenue, eCommerce, distribution, marketing and sales capabilities to the world’s hotels. We are pleased to strengthen our partnership for the benefit of our mutual hotel customers.”
Cendyn and SiteMinder first partnered in 2018, upon the launch of SiteMinder Exchange, which enabled hotel data to be transferred between property management systems and hotel applications, such as Cendyn’s customer relationship management (CRM), for the first time. SiteMinder Exchange culminated in the launch of SiteMinder’s Hotel App Store, which in 2019 formed the first marketplace to allow hotels of all sizes to connect applications to their business systems for greater guest experiences and revenue.