October 01, 2025

Accom News: Should hoteliers become AI experts?

Via accomnews.com.au

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Op-Ed: Hoteliers don’t need to become AI experts to stay competitive. Tom Varsavsky, CTO of SiteMinder, explains how predictive analytics and smart partnerships can unlock new revenue and elevate the guest experience.

By Tom Varsavsky, Chief Technology Officer at SiteMinder

Artificial intelligence (AI) is on every business leader’s mind at the moment, and this is no different in the hotels and tourism sectors. Research points to the potential productivity, financial and operational benefits of AI, and businesses across the world are trying to capitalise on this opportunity.

Click here to keep reading.