Data, Media & Marketing, Ad Intelligence, Information Technology 

SMI provides the only clear picture on how ad dollars are spent, sourcing expenditure data from leading global media buying firms directly, with data coverage of 75% of all agency spend. 

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Standard Media Index ("SMI") has established a unique, independent, source of advertising expenditure data. SMI is the exclusive aggregator of advertising booking data for all major media buying agencies in Australia. SMI harmonises, analyses and publishes the data, providing accurate and timely advertising spend information by media product (magazines, TV channels, websites, radio stations etc), media company and advertising category (retail, FMCG, banking and finance etc).

The business model has been successfully proven in Australia and the company has now embarked on international expansion. CEO, Sue Fennessy has relocated with her family to New York to lead the establishment of the business in the United States, Europe and Asia Pacific.

Office Locations

New York, United States (HQ); Sydney, Australia

Founder

Sue Fennessy, CEO

Sue Fennessy, CEO

Founder

Jane Schulze, Managing Director ANZ

Jane Schulze, Managing Director ANZ

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