Data, Media & Marketing, Ad Intelligence, Information Technology
SMI provides the only clear picture on how ad dollars are spent, sourcing expenditure data from leading global media buying firms directly, with data coverage of 75% of all agency spend.
Standard Media Index ("SMI") has established a unique, independent, source of advertising expenditure data. SMI is the exclusive aggregator of advertising booking data for all major media buying agencies in Australia. SMI harmonises, analyses and publishes the data, providing accurate and timely advertising spend information by media product (magazines, TV channels, websites, radio stations etc), media company and advertising category (retail, FMCG, banking and finance etc).
The business model has been successfully proven in Australia and the company has now embarked on international expansion. CEO, Sue Fennessy has relocated with her family to New York to lead the establishment of the business in the United States, Europe and Asia Pacific.
New York, United States (HQ); Sydney, Australia
Bailador portfolio company Stackla has launched Co-Pilot, using machine learning to curate User Generated Content.
SiteMinder will be at the world's largest hospitality technology show
Rezdy drives its US expansion with a first time showing at the IPW conference in Washington
Bailador is holding its Annual General Meeting on Thursday 13 October at 11:00am at the offices of Hall Chadwick at Level 40, 2 Park Street Sydney.
Click Here for the Notice of Meeting and Proxy Form
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BTI on the ASX