September 10, 2015

Social media helps Fashion Week economy sew up US$900M

by Teresa Novellino via 

New York Fashion Week pumps nearly $900 million into the economy every year, including about $547 million in direct visitor spending in New York City. But with social media’s rising influence, you don’t have to be in the front row, or even in town to feel present — and to shop accordingly.

That’s according to findings from Stackla, a Sydney-based social marketing platform with offices in New York, London, and San Francisco that helps brands leverage customer-generated content. It has worked with various companies on Fashion Week events, including tracking live trends for TopShop during London Fashion Week, where customers shopped runways immediately, and it also helped Alexander Wang with his #wang10 campaign to promote his 10-year capsule collection by allowing customers to upload and share photos on his website.

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