Online retail, B2C
Brosa is a tech-led, vertically integrated furniture brand and online retailer.
Brosa was founded in Melbourne in 2014 by a team of entrepreneurs with collective experience in technology, manufacturing, supply chain, marketing and product design. CEO Ivan Lim established the business from a personal desire to access high quality, unique furniture online at a reasonable price.
Brosa uses a suite of proprietary e-commerce technologies to create a unique customer buying experience, disrupting the notoriously slow-moving AUD$13 billion traditional furniture retail industry. Leading edge, in-house product design utilises a combination of consumer preference data derived from purchasing behaviour and human curation, to create tailored design-led products and matching recommendations which add value beyond the traditional online retail model.
Brosa operates appointment-only showrooms in Sydney and Melbourne, to provide customers with a direct feel for the quality of their designs and develop affiliation with the brand. However, as a digital-first retailer, Brosa acquires the majority of its customers via online channels and seeks to drive growth via organic and repeat customer acquisition. Brosa’s brand ethos is to provide an exceptional buying experience to design-conscious Australians looking to access affordable, high quality furniture.
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