Brosa expands bricks-and-mortar footprint to Sydney
By Heather McIlvaine
Online furniture retailer Brosa has quietly opened a second showroom, expanding its bricks-and-mortar footprint into Sydney.
The studio in Alexandria has been open to wait list customers since February and the general public since March.
“The reception has been really great. Sydney is one of our top markets and customers have been asking us to open there since we first started the business,” Brosa founder and CEO Ivan Lim told Internet Retailing.
“We knew we were onto something good when customers started turning up at the studio before we even opened – the fit out was still being done,” he said.
“It’s been great having a physical presence in Sydney and I think it’s gone a long way to helping customers engage with the Brosa experience and brand on a deeper level.”
The move comes more than a year after the online retailer opened its first bricks-and-mortar showroom, Brosa Studio, in the Melbourne suburb of Collingwood.
Both showrooms are primarily accessible by-appointment-only, since Brosa assigns an interior designer to personally guide each customer through the studio and tailors the items on display to each customer’s needs.
However, customers can visit the studios without an appointment on certain ‘open days’ each month, and Brosa is currently trialing new formats that would allow customers to walk in, while still being guided by a personal interior designer.
“Our mission is to help customers create a beautiful home painlessly and having that curated one-on-one experience is still really important,” Lim said.
Brosa founder and CEO Ivan Lim is pictured here, centre