Sydney, Australia – Bailador Technology Investments (ASX: BTI) today announced a $2.5M investment in Stackla.
BTI was the lead investor in a total $3.0M round.
Stackla is a social marketing platform that aggregates user-generated content (“UGC”) from sites such as Facebook, Twitter, Instagram, YouTube, and Wordpress, integrating this content at various touch points within the marketing stack (e.g. CMS, CRM, email, social media management).
The company demonstrated strong year-on-year growth in Annual Recurring Revenue (“ARR”) of 260%. Stackla currently generates 60% of its revenue outside of Australia. Its 250+ customer base includes well-known brands such as Qantas, Toyota, McDonald’s, NAB, Lenovo, Topshop, Waitrose and Contiki.
Paul Wilson, Co-Founder and Partner at BTI, summarises the fund’s view on its latest investment, “We believe Stackla is a great fit within our investment mandate and gives us exposure to the exciting and rapidly growing UGC marketing sector.” “Stackla is well established with an impressive list of global customers and best-of-breed technology”.
“The Founders have attracted and hired a very strong leadership team, fostering innovation in a collaborative, open, and proactive culture across the global organization”. “We are looking forward to partnering with Stackla and its existing Board as we strive towards the goal of market leader.”
Damien Mahoney, CEO, commented, “As a software business focused on high growth and global expansion, we believe we have found the ideal partner in Bailador”. “Bailador brings a wealth of experience and a deep understanding of our business model, giving Stackla another critical boost in our mission to be the leading UGC marketing platform globally.”
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